If you have ever thought about selling real estate for a living you should
take a close look at my United Country office in Walterboro. Here are answers to the two
questions I am frequently asked.
- Based upon over a 30 year career in sales, why do you enjoy selling real estate
so much?
A. I'm essentially my own boss. I control my time, who I work with and the markets (types
of property) I work in. As the independent person that I am, I like being in control of my
own destiny.
B. I'm paid equitably. Handsome commissions are paid when I produce a sale. There is
no limit to what I can earn, no one sets a salary for me and I can work anywhere in the
state (under certain circumstances, anywhere in the USA). I don't have to wait for the
boss to die to get promoted. I control my earnings.
C. I can become an educated professional in my field at the highest level. And the money I
risk is only the cost of my education and licensing, professional realtor's dues, errors
and omissions insurance, and daily office and travel expenses. I borrow no money from a
bank, I have no employees, purchase no inventory, and my business can't burn down.
D. I am given equity in other people's property without investing
anything, having to pay taxes or insurance, or to maintain and repair the
property. For instance, if I list a $1 million property for sale for an 8% commission, my
company and I share an $80,000 interest in that property while we have it listed. Think of
that commission as equity. Equity is the cash (profit) the owner puts into his pocket when
he sells. The commission is the cash the salesperson puts in his pocket. The sales equity
(commission) is typically less than the owners interest, but it is not accompanied by all
the risk, obligations, and responsibilities that come with ownership. Why pay a small
fortune to buy property when you can accumulate equity by listing property for sale? While
your limited cash reserves will allow you to buy only a few properties, there is
no limit to the amount of property you can list!
E. For almost 20 years, I sold insurance (mostly life). The real estate sales process is a
comparative breeze. Buyers want what I have to sell and seek me out. I don't have to
cleverly talk someone into buying. Either the buyer wants the property I show him or he
doesn't. It is as simple as that.
- Why did you decide to associate with United Country?
Because they provide my agents with the best sales support of any company I know in this
business. They give my clients the best marketing plan in this business. This web site is
just one example. The United Country staff is dedicated to the success of our office. (If
I do not sell, they don't get paid either). They are like the people in my
neighborhood and the people I go to church with. Since they only get paid when I or
my sales associates make a sale, they have a strong motivation to help us succeed.
Just give me a call, I will try to answer any other questions you may have. I will be
delighted to meet with you and describe the fabulous sales support/marketing system that
could be at your disposal.
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Call me at 843-549-2314,
Send an e-mail to
jwilliams@walterboro-sc.com
or write to me at:
Joe Williams, Broker-In-Charge
United Country - Joe Williams & Associates, Inc.
263 Hampton St.
Walterboro, SC 29488
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